Harness the Psychological Power of '3' to Improve Communication
Two might be company in life, but in communication you can go all the way to three and still have a rollicking party. If you step over to four however, it's quite likely that you've stepped into the hara-kiri zone...Read More

Can your Powerpoint Presentation Rival TV Advertising?
Do you ever wonder why some PowerPoint Presentations are so much better than others? Why do some have amazing powers of persuasion, while others simply bore you to death?...Read More

Mona Lisa Your Branding
Have you mistakenly trained your branding to fall over and play dead? Do you know how to use psychology to create branding that lights up with the voltage of a thousand neon bulbs...Read More

The Power of Why:Your Psychological Ally To Marketing Success!
Here's why ‘WHY’ is such a profit-making marketing trigger...Read More

The Top 10 Marketing Tips of All Time
With more than a decade of experience in marketing, ranking from pay-per-click to direct mail, I’ve seen a lot of failures and far more successes when it comes to marketing...Read More

Improve Your Marketing With Social Bookmarks
As an Internet marketing professional, I try to keep on top of new marketing avenues and opportunities for leveraging word-of-mouth. In recent years, the method by which individuals get their information has evolved...Read More

Media Advertising
The media is a powerful thing -- the average person spends an enormous amount of their life consuming it in one form or another, and will spend a significant percentage of that time looking at, listening to or watching advertisements...Read More

Like a Virgin - Is Your Marketing As Fresh As Madonna's?
'Touched for the very first time'. Call it what you want, but few pop stars and fewer businesses have understood the intricacies of Madonna's genius of...Read More

Selling Your Way to Success: How to Present Your Proposal at an Executive Meeting
What's the worst reaction you've ever gotten when you made an important presentation? Probably, it would come in second to the one I just heard about...Read More

When Should You Increase Advertising Spend?
You may get a bigger payoff from increased spending on advertising if you wait until the economy begins to contract, says new research. That doesn't mean advertising in a healthy economy is a waste of money...Read More

How to Market your Way out of Tough Times
There's gloom and uncertainty in the air, and most businesses are making a terrible mistake right now in their efforts to ride out the tough times. They're cutting back on marketing and waiting until the economy improves...Read More

Future of Advertising? Print, TV, Online Ads
A research project commissioned late last year with dire-sounding rhetoric about a crisis in advertising has produced decidedly calming conclusions. Among them: Threats posed by DVRs and clutter to TV ads are overblown...Read More

8 Mistakes to Avoid When Naming a New Business
Naming a business is like laying the cornerstone of a building. Once it's in place, the entire foundation and structure is aligned to that original stone. If it's off, the rest of the building is off, and the misalignment becomes amplified...Read More

Web Copy That Attracts Ideal Clients
Is it possible to attract an ideal client just by web copy? We all know that a website needs to be easy to navigate and pleasing to the eye, but how does copywriting on a web page help you find an ideal client...Read More

Three Keys to Crafting Successful Print Ads
Want to create print ads that get results? Below are three keys to get you started...Read More

The MOST Powerful Marketing and Advertising on the Planet!
It sounds too simple to be true, but it really is... A well-targeted and timely PRESS RELEASE to the media is the most powerful form of marketing and advertising on the planet! A high quality press release...Read More

Tips on using the Law of Attraction in Your Marketing
Successful people are using the law of attraction in every aspect of their lives. These same principles can be used in marketing. Attraction marketing has a lot to do with mindset...Read More

Can you convert your marketing into a religion?
We've all seen that. And if it works for a bunch of crazies, why not make the same marketing strategies work for your product or service? Can you possibly adapt a system that has worked flawlessly...Read More

Is Nature a Marketing Guru?
Technology rules. Yeah, for about five minutes--then natural instincts take over. Are you stupid enough to fight Mamma Nature? Well go ahead and rewrite the rules...Read More

How to Commit Brand Suicide
A graphic designer spoke to me last week. His graphic design firm -- let's call it XYZ Design -- was numero uno in designing labels for a large wine company...Read More

So What If You Don't Have A Website?
Gasp! Choke! Gag! That’s how people react when you tell them your business does not have a website. So do you really need one...Read More

Is Your Website a Super Magnet?
Ok, so you've got someone to visit your website once. What if you wanted them to visit again, and again, and again? Ooh, that's hard, isn't it? Not reallyl...Read More

27 Quick Tips To Top Search Engine Rankings
In this article I show you how to improve your search engine rankings using 27 quick search engine optimization tips...Read More

Why Santa's Marketing Works Better Than Yours!
Santa Claus Inc. is well and profitable, right through recessions, depressions and just about any economic scenario. The reason why his marketing strategies work better than yours...Read More

Is your marketing missing the cookie factor?
Is your marketing pouring some serious money down the drain, because you don’t have a cookie factor? Just what the heck is a cookie factor anyway? And, how can you apply this simple marketing strategy ...Read More

Your Brand Is Your Promise! (What are you promising?)
When people mention the word "brand" they usually mean a well-known, well-defined company. That's why consumers frequently mention names like Target, Rolex, Apple, BMW...Read More

Top 13 Tips To Creating A Professional Looking Newsletter
In this article I show you my top 13 tips on how to create professional looking newsletters...Read More

Is Your Business Card Working to 55% Potential?
Who’d ever think of branding and positioning for a business card. You should, if you’re expecting to maximise your impact. It’s no use having a fancy looking card that does nothing for you...Read More

Targeting Your Customers
Successful marketing means that you identify prospective clients and position yourself in the market so they choose you over your competition. When I sit down with clients who want to position their marketing...Read More