Seven Top Reasons to Use Ezine Articles to Promote Your Business
By Loren Beckart
You're missing out on an easy way to promote your business if you aren't already submitting articles to ezines. It won't cost you any money, and yet it's a highly effective strategy for increasing your profits.
The following are a few of the central benefits of having articles written by you published online.
Exposure of Resource Boxes: It's free advertising.
Publishers request that some information about the author is included with article submissions. Often called a resource box, this is a short paragraph that can include a description that helps you brand your business, web site, and yourself. The resource box should include at least your name and business name and your web site address. If space
permits, also include credentials, email, tag line, and so forth. The resource box is where you do your advertising - not in the article itself.
In-bound Linking: Because of the resource box, each time your article is published you should get a link back to your website. Each inbound link to your site benefits your site's search engine ranking.
Credibility: Your published articles help to establish you as an expert in your field. You develop a position of authority regarding the topics you write about. With this credibility, it is much easier to gain the trust of
prospective clients, who will then be more likely to buy your product or service.
Receptive Audience: The people receiving the ezines that contain your articles have subscribed because they are interested in that particular ezine's topics. Thus, your article and business information are being delivered to people who have voluntarily pre-selected themselves to receive the sort of information about which you write. Compound this benefit by submitting each of your articles to several ezines.
Exposure: It goes beyond the initial publication date. In addition to sending the ezine to their subscription list, many publishers also place articles from the current issue on the home page. Later, they place the articles in an archive that visitors are encouraged to visit in deciding whether to subscribe.
Leverage: When you write an article, you have content that you can leverage. That is, you can use what you've written in other formats. An article could be developed into a presentation at a seminar, or expanded to a special report or e-book. And remember to put the article on your own
site: search engines love content.
Viral Marketing: If you are assured that you will be given credit, (your resource box will be included), then allow ezine publishers to include your articles in their free ebooks. These are being given away, and so your ad multiplies. Also, submit articles to publishers that have a free content directory on their site. This allows visitors to republish your article intact, once again multiplying your exposure.
If these benefits of being published online fit your
situation, the time has come to get started. Simply go to a search engine and type in a phrase: ezine publishers. You could get more specific results by including the word free, and identify the topics about which you'll write.
Once you've found some publishers, and you know there's an audience out there for your subjects, write your first article. Be sure to proofread your finished article; your intention is to establish credibility, and to brand your business. A well-written and polished piece will help you accomplish a favorable result.
Once you have your first published article, you'll be
inspired to go ahead and repeat your success, continuing to spread the word about you and your business on the world wide web.
Author and Marketing Consultant Loren Beckart is Vice President at ClickTracs, a premier
advertising service, specializing in driving highly targeted visitors to internet businesses. For information: www.ClickTracs.com