Monday, June 6, 2011     17:19

Design Articles

Creating Visual Impact

A print design project communicates a message, but that message will go unnoticed unless your marketing project has the visual impact to get a reader's attention...Read More

Typography: Choosing the Right Typeface for your Project

The typeface that you choose for your print project is an important piece of the overall design process. With over 20,000 typefaces available and more being created every day, where do you begin? Read More

Optimizing Website Photographs and Graphics

How long do you wait for a website to load before clicking away and trying another URL? Most people won’t wait longer than an average of 8 seconds with a 56K modem. Although many things can effect the load time of a website, improper and overuse of graphics and images is one of the more frequent problems...Read More

Principles of Design

In design, balance is best understood when compared to the physical world. Think of a physical object, such as a glass of water. When the glass is tipped or off balance, it falls over and spills. To keep a scale in balance it must have equal weight...
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Using Dashes in Typography

The shortest dash; should only be used between words or to break syllables at the end of a line of type...
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Using Dashes in Typography

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Sample Hyphens

Hyphens

The shortest dash; should only be used between words or to break syllables at the end of a line of type.

Discretionary Hyphens

Becomes invisible unless needed. A discretionary hyphen is manually inserted where you want a word to break if and when that word appears at the end of a line. If the text reflows and the need for hyphenation is eliminated, the hyphen disappears. InDesign: Command (Mac) or Control (PC) + shift + hyphen. QuarkXPress: Command (Mac) or Control (PC) + hyphen.

En dash

The width of an en dash is one half the point size of the type i.e. 10 point type would use a 5 point en dash. Used to indicated a range in numeric values. On a PC hold down the ALT key and type 0150. On a Mac hold down the OPTION key while typing a hyphen.

Em dash

The width of an em dash is the same point size of the type i.e. 10 point type would use a 10 point em dash. Used to set off phrases in place of parentheses. On a PC hold down the ALT key and type 0151. On a MAC hold down the SHIFT and OPTION keys while typing a hyphen.

 

by Patrice Roarke, Creative Director and owner of Artisan Design Studio.

This article may be re-printed on your website, newsletter or ezine with a credit and link back to: http://www.artisan-ds.com