Makeready

All work done to set up a press for printing.

Masthead

A masthead is a graphic image placed on top of a web page that tells end users what page they are on. Masthead images can contain photos, text, shapes, and/or image maps. The credit box, headed by the publication name, that lists sponsors, editors, writers, designers, illustrators, photographers, and others, along with the publication office address, subscription and advertising information, etc.

Matchprint

Trade name for 3M integral color proof.

Matte Finish

Dull paper finish without gloss or luster.

Meta-tag

Meta-tags are HTML tags that can be used to identify the creator of a web page, what HTML specifications a web page follows, the keywords and description of the page, etc. The most common use of a meta-tag in online marketing is the keyword and description tags, which tell the search engines that index meta-tags what description to use in their search query results.

Moiré Patterns

(pronounced "mo-ray") Irregular plaid-like patterns that occur when a bit-mapped image is reduced, enlarged, displayed, or printed at a resolution different from the resolution of the original

Monospaced Type

A (typewriter) typeface in which the amount of horizontal space taken up by each character is the same.

Montage

Several photographs combined to form a composite illustration.

Mouseover

A popular special effect for web graphics, generally programmed in JavaScript, that changes switches color or a graphic image when you place your cursor over it.