Warm Color

A color with a yellowish or reddish cast.

Watermark

A distinctive design created in paper at the time of manufacture that can be easily seen by holding the paper up to a light.

Web Site

A web site is a collection of electronic pages generally formatted in HTML (Hypertext Markup Language) that can contain text, graphic images, and multimedia effects such as sound files, video and/or animation files, and other programming elements such as Java and JavaScript.

White Space

The areas where there is no text or graphics. Essentially, the negative space of the page design.

Widow

A single word or part of a word on a line by itself, ending a paragraph, or starting a page, frowned upon in good typography.

Wire-o-binding

A continuous double series of wire loops run through punched slots along the binding side of a booklet. Allows the book to lay open flat.

Work-and-Tumble

To print one side of a sheet of paper, then turn it over from gripper to back using the same side guide and plate to print the second side.

Work-and-Turn

To print one side of a sheet of paper, then turn it over from left to right and print the second side using the same gripper and plate but opposite side guide.

Wove Paper

Paper having a uniform unlined surface and a soft smooth finish.

x-height:

The height of the lowercase "s." Sometimes referred to as "body height." More generally, the height of the lowercase letters.