Monday, June 6, 2011     17:19

Logo Design

Good logo design begins with answering some basic questions:

    • Who is your customer?

    • What is your product?

    • What feelings should your logo evoke?

    • What is the most recognizable aspect of your company/organization?

More than just a pretty design.
Your logo needs to be simple and versatile. A good logo can be used in full color as well as black & white; on a website as well as on print collateral. Can it be easily placed on either a white or colored background? What about promotional items such as t-shirts, key holders, mugs? Will your logo translate to the simplified graphic needed for some special print situations?

Your logo needs to be memorable.
Ideally, your logo will say something about what you do and who you are. This can be achieved in either a literal or conceptual way. The most important effect of your logo is that it will be remembered and identified with your business or product. IDENTITY!

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